Recruiting the right participants is essential for gathering high-quality insights. Hubble allows you to recruit participants through different sources, including your own users or external research panels via Respondent and User Interviews.
Follow these steps to set up and manage participant recruitment for your studies.
- We recommend our full guide on recruiting participants in Hubble.
- Once you create a recruitment project, it is automatically saved as a draft so that you can revisit later to complete the details.
Step 1. Access the Recruitment within a project
Recruitment is tied to each project. Once you are in a project, you can select Recruitment tab to see your options to directly share the link or launch a new recruitment.
Step 2. Choose Your Recruitment Source
Hubble provides you access to millions of high quality participants directly sourced from either Respondent or User Interviews.
Respondent provides access to millions of participants across 150+ countries, making it a great choice for general usability tests and broad feedback collection.
User Interviews provides access to over millions of high quality participants across various industries and locations, ideal for highly targeted research studies.
When you have decided which option to choose, click Continue.
Step 3. Project Details
You will be taken to fill in the initial project overview details. These details help us understand your project requirements as you outline the details.
Project details include:
- Start from a template or past recruitment: will allow you to import any saved recruitment templates, or make copies from previous studies. This is especially useful when you want to re-use particular set of screener questions or customer profile.
- Eternal name: This is what gets displayed as the study title to external participants.
- External description: Displayed to participants who meet the initial demographic criteria. This should provide a high-level overview of the study.
- Additional instructions (Unmoderated): This additional detail is shown to participants once they’re invited. Use this space to share what to expect, how to access the study link, and any other information about what the study entails.
- Study length: If you're recruiting through Respondent or User Interviews, the study length determines the number of credits used and the corresponding incentive amount paid to participants.
Step 4. Requirements
In this tab, you’ll specify additional details such as target sample size and participant type (B2B or B2C).
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Number of Participants: Set the target number of participants for your study. Hubble will recruit three times your target sample size so you can select from a larger pool.
- Example: If your target sample size is 10 participants, the system will generally reach for 30 candidates. Once the pool reaches x3 your target, the recruitment project automatically pauses.
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Target Audience (B2B or B2C): The demographic options you’ll see in the next step depend on which audience type you select. To learn more, see our article on the differences between B2B and B2C participants.
- Credits will be automatically calculated based on the number of participants and target audience type.
- Recording media: Specify whether participants should share their screen, audio, or webcam video during the research session.
- Auto-invite: If this is toggled, participants will automatically be invited if they meet the requirements and qualify from the screener questions.
Step 5. Demography
Defining the right demographic filters is crucial for making sure your study gathers insights from the most relevant participants. Filters include country, age range, ethnicity, gender, education, household income, and professional background (B2B).
These details help target and distribute the study introduction to participants who meet the criteria.
If you are recruiting B2B participants, there are specific fields that let you specify professional criteria like job responsibilities, skill sets, and more. Make sure to fill these fields to accurately capture the participant criteria for your research project.
Step 6. Screening Questions
You can further screen and filter participants using screening questions. Screening questions should focus on participant behaviors and specific experiences so that they closely match the study’s needs and participant criteria, while demographic filters are mainly for narrowing the pool by broad traits such as age, location, or profession.
- There are three question types: Single choice, multi-select, and open text.
To add more screener questions, select + Add Question. You can reorder the questions by drag-and-drop.
Tip: Keep questions brief and relatable to the study objectives. We recommend the article on effective participant screening.
Step 7. Review and Publish Recruitment
Make sure the project details, demographic filters, and screening questions are accurate before you launch the recruitment project. Any stage or field that is unfilled will be marked as red. Select Back to make any edits to the details.
If the information looks correct, you can proceed to submit the request. Launching the recruitment will automatically start sourcing for participants that are fit for your study.
After publishing the recruitment project, the recruitment is also accessible through the study's Recruitment tab. If you have multiple participant profiles for a single study, you can easily setup multiple recruitment projects.